31 May 2018
Jakarta (02/05) – SOHO Global Health's flagship brands again won the prestigious award in 2018. Having previously won the 2018 WOW Brand Awards in March 2018, this April we repeat the success and won the TOP Brand for Kids and Teens Award 2018 in prestigious event held by Frontier Consulting Group and Marketing Magazine.
There are four (4) of our brands won this prestigious award:
The Awarding night was held at Ballroom Hotel Mulia, Jakarta, on April 24, 2018. The awards were submitted directly to Sylvia A. Rizal as VP Marketing Healthcare SGH, and Hanantyo Riantomo and Niken Mahastuti as Senior Marketing Manager of SGH.
Top Brand Award for Kids & Teens is an appreciation of the brands that are categorized as a top brand in certain product categories in kids and teens segment. The winning brands were selected based on a survey conducted by Frontier Consulting Group in 5 major cities: Jakarta, Bandung, Surabaya, Semarang and Medan.
It is an absolute pride for a brand to successfully reach the designated market, in this case children and teenagers. The challenge of setting these markets for a brand is a bit risky since their preference changes swiftly depending on the trend. The success of gaining share of mind in this segment is something to be proud of and also become a proof that our flagship brands are trusted by consumers.
Our achievement in winning this prestigious award is the result of hard work among Marketing team supported by sales team and all support functions in building Top of Mind Share, Top of Market Share and Top of Commitment Share.
SOHO Global Health has consistently delivered sustainable, solid financial results despite the soft market condition. In a rapidly-changing environment, the key to our success has been our ability to balance continuity with change. It has required discipline and decisive actions to build sustainable value for the long term.
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